Private Rents in the South West Have Risen by 53% Since 2016 – But What Does That Really Mean?
Since 2016, private rents in the South West have increased by 53%, according to data from TwentyEA and Denton House Research. This figure may come as a surprise to some and no doubt will stir mixed feelings—especially among tenants who’ve seen their monthly outgoings steadily climb.
Yet there’s another side to the story.
Landlords have faced rising costs of their own—maintenance, compliance, mortgage interest, and more. Rent isn’t just a charge; it’s the return on an investment, and that investment helps maintain the quality and availability of homes in our local rental market.
What’s interesting is that this rental growth in the South West sits within a wider national trend. Across the UK, average rents have risen by 33.1% since 2016. At the same time, average wages have gone from £28,195 to £37,430—a rise of 32.75%. When looked at side by side, rent growth has closely mirrored wage growth, showing the market is, in many ways, driven by tenant affordability.
Some regions—like Inner London (23.8%) and Outer London (20.5%)—have seen below-inflation rent growth. Others, like the South West (53.0%) and Scotland (47.4%), have seen more significant increases, likely reflecting a longer-term catch-up.
£ per square foot April 2025
Welcome back to news of Frome's property market, where each week we bring you different local property market stats and trends. This week I am back again with the April’s £/sq.ft statistics.
The average property presently in Frome is on the market for £363 per square foot, a figure representing the current heartbeat of Frome's property market.
Last month it was £353 per square foot.
15.7% of Frome Homeowners Sell per Month
In today’s Frome housing market, property market data isn't just helpful – it's essential. For Frome homeowners and landlords looking to buy or sell a home, understanding the latest Frome property trends, buyer behaviour, or house pricing movements is the difference between making a confident move and flying blind.
House Sales Surge in Early 2025 Compared to 2024
There’s positive news for the Frome housing market, with a noticeable increase in the number of homes going under offer/sale agreed in the first quarter of 2025 compared to the same period in 2024. Across nearly every region of the UK, sales agreed (sold subject to contract) have risen, indicating growing buyer confidence and strong market activity.
Here’s a breakdown of sales agreed in Q1 2025, along with the percentage growth versus Q1 2024:
Average Change in Rents Over the Last 10 Years
Over the past decade, the rental market in Frome has experienced some fascinating changes. This heat map shows the average change in rents across the town over the last 10 years, with lighter colours representing areas of more modest rental growth, and the deeper reds highlighting locations where rents have risen most sharply.
These shifts are driven by a mixture of factors: tenant demand, availability of rental homes, local investment, and broader changes in the property market. As a Frome landlord or investor, understanding these patterns is crucial — not only to maximise rental returns but also to make informed decisions when buying, selling, or restructuring your portfolio.







